Website development cost in Dubai: with and without AI

A website in Dubai costs from 3,000 AED for a template landing page, 8,000 AED for a custom-designed one, 10,000 AED for a multi-page company site and 25,000 AED for an online store. An AI chatbot adds from 5,000 AED, and SEO and AI search setup at launch from 3,000 AED. Our final price depends on pages, languages and integrations.

Below is the full price table, the add-ons, and what moves a quote up. The full list of services and prices sits on our pricing page.

How much does a website cost in Dubai by site type?

The site type sets the starting price, and it is the first number you should ask for. This is what we charge as a starting point, in AED, for a fixed-price build:

Site type	What you get	Price from (AED)
Landing page on a template	One page on a ready layout, your text and images, contact form	3,000
Landing page with custom design	One page designed for your brand and offer	8,000
Multi-page company website	Home, services, about, contacts and more, custom design	10,000
Online store	Catalog, cart, checkout and order handling	25,000

Every build comes with a same-day fixed-price estimate, 2 revision rounds, code handover and 2 months of free support after launch. Every task is visible in Linear, so you see what is being worked on.

"From" means the smallest honest version of that site type. Most real quotes land above it, and the next sections explain why.

Template or custom design: what changes in the price?

A template is a ready layout that we fill with your content. Custom design means we draw the pages around your brand, your offer and your customer's path. The gap between our two landing page prices is 5,000 AED, from 3,000 to 8,000.

A template suits a single offer, a quick test of a market, or a business whose brand lives mostly on Instagram. You pay less because nobody designs from scratch, and you accept that your page will share a structure with other sites.

Custom design pays back when the site is how people judge you. A law firm, a clinic or a real estate brokerage sells trust, and a generic layout works against it. A custom page also lets us place the enquiry form, the WhatsApp button and the proof where your buyers look. For a brokerage, what a real estate website in Dubai needs lists the pages, the listing feed and the permit rules.

What makes a website more expensive?

Five things push a quote above the "from" price: page count, languages, integrations, catalog size and copywriting.

• Pages: Each extra page needs design, content and testing. A company site with 5 pages and one with 25 are different jobs.
• Languages: Arabic is written right to left, so an Arabic version needs a mirrored layout on top of the translation. Menus, forms, spacing and icons all flip, and every screen needs checking in both directions. Google also asks for clear markup between language versions (Google: localized versions of your pages).
• Integrations: A form that sends leads to your CRM, a booking calendar, payment through a UAE provider, or a link to your WhatsApp number each add build and test work.
• Catalog size: An online store with 30 products and one with 3,000 are priced differently. Importing, categories, filters and variants (size, color) take real work.
• Copywriting: If you send finished text and photos, the price stays low. If we write the pages, the quote includes that work.

Ask every agency the same five questions. A quote that does not mention them has probably left them out of scope.

What does it cost to add AI to a website?

An AI chatbot added to a website costs from 5,000 AED, or we quote it as one package with the site. The chatbot answers from your own content, asks the questions you need for a lead, and hands the conversation to a person when it should.

On a real estate agency site we built, the chatbot asked buyers the qualifying questions before an agent picked up the phone. Lead to call time dropped 17%, and agents got about 12% of their week back

That is the case we built for a Dubai real estate agency website, where the chatbot pre-qualifies buyers on the site. The same project lifted SEO traffic by 21%.

The chatbot is optional. A site without one still brings in enquiries through a form and a WhatsApp link. Add the bot when your team answers the same questions all day, or when visitors write at night and wait until morning for a reply.

If you want the bot to carry on inside WhatsApp, the build is a separate piece of work with its own monthly fees. We break that down in WhatsApp chatbot cost in the UAE.

Add-ons and running costs at a glance

Add-on	What it covers	Price from
AI chatbot on the site	Answers from your content, lead questions, handoff to a person	5,000 AED, one-off
SEO and AI search setup at launch	Structure, metadata, markup, access for search and AI crawlers	3,000 AED, one-off
Website support	Fixes and updates after the 2 free months	500 AED a month, depending on complexity
Monthly SEO and GEO	Ongoing work on Google rankings and AI answers	3,000 AED a month

Running costs also include a domain and hosting. Sites that carry a chatbot also pay for the model and API behind it, from about 700 AED a month for model, API and hosting together. For WhatsApp, Meta charges per message, and the first 1,000 service replies per number each month are free.

Why set up SEO and AI search at launch?

Because adding it later means opening the site again. Search is no longer only ten blue links. People ask ChatGPT, Gemini and Perplexity for a recommendation, and Google shows AI Overviews above the results. A site those systems can't read doesn't get named.

The good news is that Google says its AI features need no special markup. The page has to be indexed and eligible to show in Search, and normal SEO practice applies (Google: AI features and your website). For ChatGPT, OpenAI states that a site must let its search crawler through robots.txt to appear in search answers (OpenAI: crawlers overview). The ongoing side is broken down in how much SEO costs in Dubai.

At launch, our setup (from 3,000 AED) covers the parts that are cheap to do once and expensive to retrofit:

1. Clean page structure with real headings, not text baked into images.
2. Titles, descriptions and one clear answer near the top of each service page.
3. Schema markup for the business, services and FAQs. See structured data for AI search.
4. A robots.txt that does not block the crawlers you want.
5. Arabic and English versions linked to each other correctly.

Once the site is live, you can check how it performs with our free AI test, or run the full list in our AI search visibility audit checklist. The wider service is described on AI search visibility.

How do you avoid paying twice for a website?

Build the site so ChatGPT and Google can read it on day one. Owners usually pay twice after they buy a good-looking site, then discover it hides its text in scripts or images, has no markup, and blocks crawlers. The second payment is a rebuild.

Four checks stop that:

• Ask whether the pages show real text in the HTML, not a picture of text.
• Ask who writes the page titles, descriptions and schema, and whether that is in the price.
• Ask how the Arabic version is built, and whether it is a real right-to-left layout.
• Ask what happens after launch. Our builds include 2 free support months, and support after that starts at 500 AED a month.

Choosing the cheapest option is fine when it matches the need. A template landing page at 3,000 AED is a sensible way to test an offer. The mistake is buying a template when the business needs trust, or buying a store when 3 products would fit on one page.

The takeaway

Pick the site type first: landing page from 3,000 AED on a template or 8,000 AED custom, company site from 10,000 AED, online store from 25,000 AED. Then decide on the add-ons. A chatbot is from 5,000 AED, and SEO and AI search setup is from 3,000 AED at launch, which is the cheapest moment to do it. Expect running costs after the first 2 free months, with support from 500 AED a month.

Tell us about the site and we'll come back with a fixed price the same day